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2020 TOPO All rights reserved

The sales enablement function continues to grow— forty-six percent (46%) of teams plan to increase in size in the next 12 months. This growth in headcount will be accompanied by continued spend in technology. 

Key Takeaways:

  • Key elements to an effective sales enablement technology stack 

  • Overview of the five core capabilities: conversation intelligence, sales readiness, sales content management, real-time knowledge, and digital adoption platforms.

  • Eight market drivers driving the evolution of sales enablement 

Sales Enablement Market Guide 2020 Executive Summary