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2020 TOPO All rights reserved

As marketing and sales operations have become more sophisticated and go-to-market (GTM) processes have become increasingly complex, the technology to enable GTM activity has flourished. Lead-to-account matching and routing solutions have become a critical piece of the infrastructure required to support these sophisticated GTM organizations.

Key Takeaways:

• Automated workflows required for efficient revenue processes 

• Increased productivity leads category benefits

• Increasing go-to-market complexity drives adoption

Lead-to-account Executive Summary

Lead-to-account matching and routing solutions are critical to go-to-market infrastructure