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Eric Wittlake studies the account based market in TOPO’s marketing practice. Prior to joining TOPO, he spent more than 15 years creating and executing demand generation, marketing, and advertising programs for B2B (and a few B2C) companies.

2019 Account Based Benchmark Executive Summary

TOPO invites you to download an executive summary of our recently released Account Based Benchmark Report.    

About the Author:

Eric Wittlake

2019 TOPO All rights reserved

Many organizations are leveraging an account based strategy to drive business growth. Therefore, organizations must identify the best tactics, necessary budgets, and resources for adopting an account based strategy, and align internal expectations around the expected outcomes. To address this requirement, TOPO surveyed more than 150 practitioners at leading account based organizations and compiled the strategies and metrics that support them into the 2019 Account Based Benchmark Report.

The executive summary highlights insights organizations can apply to evolve their account based strategy in 2019 and beyond.

TOPO Members: Log into the TOPO Client Portal for access to the full report.