Download The Executive Summary

Dan Gottlieb helps sales, marketing, and sales development leaders adopt the patterns and plays of high-growth companies. In addition to supporting his clients, he conducts trend research for the sales development practice. He’s spent the last 10 years supporting some of the world’s fastest growing companies with a deep background in B2B tech sales.

2019 Sales Development Technology Report Executive Summary

TOPO invites you to download an executive summary of our recently released Sales Development Technology Report.    

About the Author:

Dan Gottlieb

2020 TOPO All rights reserved

The sales development technology stack supports how an organization prospects, regardless of the go-to-market strategy used. It is the collection of software tools that help sales development representative (SDR) leaders develop programs and processes for the SDRs who— in turn—plan, execute, track, and optimize their interactions with prospects and customers. Organizations often purchase technology as they need it. However, a tech stack should be built according to a plan with every component designed to serve a specific purpose. The tools interact with each other in ways that provide maximum efficiency.

Technology, along with people and process, is responsible for delivering results. Many of the technologies discussed in this report also serve sales and marketing teams. Implementation and management of these software tools can improve alignment across all three functions.

TOPO Members: Log into the TOPO Client Portal for access to the full report.