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Eric Wittlake studies the account based market in TOPO’s marketing practice. Prior to joining TOPO, he spent more than 15 years creating and executing demand generation, marketing, and advertising programs for B2B (and a few B2C) companies.

2019 Marketing Technology Report Executive Summary

TOPO invites you to download an executive summary of our recently released Marketing Technology Report.    

About the Author:

Eric Wittlake

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The marketing technology stack supports every marketer’s strategy for how their organization goes to market. It is the collection of software tools that help marketers develop, enable, implement, and manage marketing programs that resonate with prospects and customers. Organizations often purchase technology as they need it, however, a tech stack should be built according to a plan with every component designed to serve a specific purpose. The tools interact with each other in ways that provide maximum efficiency.

Technology, along with people and process, is responsible for delivering marketing results. Many of the technologies discussed in this report also serve sales and sales development teams, and implementation and management of these software tools can encourage alignment across all three functions.

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